The 2026 National Sports Collectors Convention wasn't just a massive week for the hobby in Chicago, it was also one of the biggest weeks of the year on the hobby's social feeds.
The fractional ownership boom of the early 2020s brought a wave of new capital into the hobby, promising everyday collectors a localized stake in six-figure grails.
Walking the sprawling, 600,000-plus square-foot floor of the 2026 National Sports Collectors Convention in Rosemont, Illinois, can be overwhelming even for the most seasoned hobbyist.
For decades, a trip to Lids meant one of two things: grabbing a fresh, on-field fitted hat or getting your favorite team's logo embroidered onto a snapback.