Chicago native Brian Ludden was among the millions of sports fans worldwide that started, or re-started, collecting during the COVID lockdowns of 2020.
The recent sports card boom has produced plenty of fascinating companies, giving collectors more ways than ever to get closer to their favorite athletes.
For decades, stadium giveaways have served as a chance for marketers to push boundaries, releasing quirky collaborations and keepsakes that have sent fans clamoring to get into stadiums hours before the game, if they even cared about the game at all.
In 2026, the Hobby has continued to see meteoric growth: more record-breaking sales—which have, in part, led to higher retail prices—more exclusive licensing deals, and more people clamoring for MJ cards than ever before.